Top 5 Beauty Retail Apps in Poland: Android Q4 2024 Performance

In the fourth quarter of 2024, the beauty retail app landscape in Poland on the Android platform showcased varied performance trends. Here's a closer look at the top five apps based on data from Sensor Tower.

Notino: perfumes and cosmetics saw a significant increase in weekly downloads, peaking at around 24.8K in the week of November 18. However, by the end of December, downloads decreased to approximately 4.5K. Active users mirrored this trend, escalating to about 226.6K in mid-December before declining to 133.4K by the end of the month.

Hebe - zdrowie i piękno maintained a consistent download rate, with a notable rise to 18.1K in early December. Active users peaked at approximately 954K in late November, sustaining high engagement levels through December.

Sephora - Make-up, Beauty experienced fluctuating downloads, reaching a high of 20.4K in late November. Active users increased steadily, peaking at 158.3K in the same period.

Douglas – Parfüm & Kosmetik showed a gradual increase in downloads, culminating at 12.2K at the end of November. Active users also rose, reaching 152.2K in early December before settling at 118.6K by year-end.

Mein dm had a notable surge in downloads to 11K in late November. Active user numbers steadily increased throughout the quarter, peaking at 40.5K in mid-December.

For more in-depth insights and analytics, visit Sensor Tower's platform. These trends provide a snapshot of how beauty retail apps performed in Poland during this period, highlighting shifts in user engagement and app popularity.